Pinterest defines itself as “an online pinboard”. It's a place
where you pin (mostly) images and other stuff you find interesting and share
them with the world. Similarly to the other social networks, you follow people
and have followers. Also, other users can repin your pins, thus spreading the
word.
While there are no limits on the type of stuff you can pin,
Pinterest is not suitable for all kinds of brands. It works best if your
product/service can be presented in a visual way (i.e. clothes, furniture, etc.)
and in this case the publicity you and your products get on Pinterest could do
miracles for you.
Tips to Make the Most Out of Pinterest for the Benefit of Your Business
In order to make the most out of Pinterest rather than waste
your time or even worse - do damage to your brand, you need to know how to use
it. Here are some tips to help you with this.
1 Be Active on Pinterest
As any social network, Pinterest is a huge thief of time. You
need to spend time on it daily in order to be able to follow what others are
pinning, to comment on it, etc. You can't expect benefits from Pinterest, if you
are not active on it on a daily basis.
2 Use High Quality Images
Pinterest is about visual appeal. This is why you can't go with
crappy images taken with your 10 year old mobile. You need images with
professional quality because otherwise you will be doing your brand more harm
than good. This doesn't necessarily mean you need to hire a professional
photographer - with the right equipment and some skills you can create the
images on your own.
3 Post in Series
When you keep your followers interested, they develop the habit
of visiting your board every now and then. One trick to keep your users
interested is to post in series. In other words, if you have 10 images you want
to post, don't post them all at once but post them one a day in the course of 10
days, stating that this is image 1 of 10, 2 of 10, etc.
4 Add a Pin-It Button to Your Site
If you want to get repins, you need to make it easier for users
to do it. One way of doing it is by adding a Pin-It button to your site. Check
what Pin-It buttons are available for your platform (i.e. WordPress, Joomla,
etc.), pick one of them, put it on a visible place on your site and begin
counting your pins/repins.
5 Post Interesting Stuff Not Limited to Your Products/Services Only
People are hardly coming to your board to see your products, so
post other interesting pictures that will attract users (or keep them, if you
already managed to attract them). This helps to attract new users to your
account because when they see a cool pic somewhere on Pinterest, chances are
they will visit your profile and have a look at your products there. If you post
only images of your products, you won't be able to attract random visitors that
much.
6 Write Interesting and Meaningful Descriptions
Photos are the bait but even the most unambiguous photo will
benefit from a good description. Additionally, a good description will help your
images rank better with search engines, which means more traffic for you. Be
concise and precise in your descriptions and your users will certainly
appreciate it.
7 Use Hashtags (Wisely) and Categorize Your Boards
When you use hashtags and when you categorize your pins, this
makes them look more organized and they will be easier to find. On the other
hand, don't use hashtags at large - i.e. add a hashtag only if you really need
it because otherwise your pins will look spammy and users will skip them.
8 Follow Users with Large Followers Groups
When you pick whom to follow, consider not only if their pins
are interesting but also if they have a large group of followers. When you
follow such users, and especially if they decide to follow you back, their huge
follower base is an undisputed advantage when they decide to repin something you
have posted. With such power users one repin can bring crowds to your board!
9 Repin Interesting Stuff
Like any social network, interaction with other users is key on
Pinterest. Because of this, it makes a lot of sense to like and comment on other
people's pins. These give you more visibility, not to mention that in return you
can get some repins, likes, and comments from other users. However, as with
hashtags, you do need to have measure - i.e. don't repin, comment, or like every
single pin you see on your screen, because this devaluates your contribution.
10 Use Videos, Charts, Infographics
Pinterest is not only about static stuff, there is a video
section as well. Of course, this is not YouTube but if you can create a cool
video about your business, don't be shy to post it. Also, in addition to images,
you can use various charts and infographics - these are especially popular among
users.
Pinterest is an interesting place and you will hardly have to
force yourself to use it. Of course, its main advantage for you is the publicity
you get. You might not be able to make a sale on Pinterest but the exposure and
the traffic to your site are valuable prerequisites for making more sales, so if
your products are suitable for the Pinterest format and audience, don't hesitate
but promote them there.
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